When Procter & Gamble tried out crowdsourcing in 2002

Crowdsourcing is slowly becoming a must in industrial manufacturing. Back in 2002, it was not so clear that outside forces could play a role in developing new processes and systems.

This is why Procter & Gamble‘s experience in this field has remained a pivotal example of why open innovation is essential to move companies forward. Thirteen years ago, the company was struggling to find a way to print images onto Pringles cans.

A European scientist network coordinated the process and their their open competition eventually led them to an Italian bakery which had faced a similar challenge when they tried to print images onto pastries.

After licensing this new technology, P&G moved quickly to bring their new idea to the market. Most importantly, that success story opened the R&D process to outside collaborators: between 2002 and 2012, the role of crowdsourcing in Procter & Gamble grew by 40 percent.

Many firms are turning to crowdsourcing as a way to cut costs, improve efficiency and accelerate innovation. Join our network of solvers and become a player in our open innovation tournaments!


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©2021 Ennomotive Engineering Competitions - Legal Info ENNOMOTIVE SL, as part of the ICEX Next - Introduction to Export Program, has received support from ICEX and funding by FEDER, the European Fund. The goal of this support is to contribute to the international development of the company.  

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