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When Procter & Gamble tried out crowdsourcing in 2002

Mario HonrubiaInnovationCase StudiesInnovation TournamentsSuccess histories

When Procter & Gamble tried out crowdsourcing in 2002

Procter & Gamble's experience in crowdsourcing has remained a pivotal example of why open innovation is essential to move companies forward.


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Automatic Loading of Raw Parts in Paint Shop Installation

Re-examining our fascination with robots